Privacy Policy - Santa Barbara Wine Country Tours

Last updated: August 2025

Santa Barbara Wine Country Tours (“SBWCT,” “we,” “our,” or “us”) is a DBA of Santa Barbara Adventure Company, Inc. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our website, book a tour, or use our services.

1. Information We Collect
2. How We Use Your Information
3. Sharing Your Information
4. Cookies and Consent
5. Data Retention
6. Your Rights
7. Children’s Privacy
8. Security
9. Changes to This Policy
10. Contact Us

1. Information We Collect

We collect personal information that you provide directly to us when booking a tour, creating an account, signing a waiver, subscribing to our newsletter, contacting us, or otherwise interacting with our website. We also collect certain technical information automatically through analytics and advertising tools.

This may include:

Bookings: When you make a reservation through our booking system, we collect your name, email, phone number, address, age, weight, height, payment details, and information about how you heard about us. Reservations are processed via a third-party booking platform that securely manages reservations on our behalf. Payment information is transmitted directly to a secure third-party payment processor; we do not store your full credit card details on our servers. For more details about how our booking partner handles data, see the Zaui Privacy Policy.
Newsletters: If you sign up for our email list, we collect your email address and related information through Mailchimp or Close.io.
Contact Forms: Information you provide via our website contact forms (powered by Contact Form 7).
Analytics: Usage data such as pages visited, time spent, and referral sources, collected through Google Analytics 4.
Advertising: Information collected via Meta Pixel, Meta API, and Google Ads remarketing tools for marketing and retargeting purposes.
Waivers: If you complete a digital waiver, we collect the information required for legal and safety purposes, such as your name, contact details, signature, and relevant participant information. Waivers are managed through a third-party waiver software provider.
Chat: Conversations and metadata provided through our Yonder AI chat widget.
Accounts: If you choose to create an account through our booking system, we collect the information necessary to register and maintain your account, such as your name, email address, and login details.
Other Information: Any details you provide when entering a contest, promotion, survey, or related activity.

2. How We Use Your Information

We use your personal information to:

Process bookings and payments
Communicate with you about your reservation
Send newsletters, updates, promotional offers, and SMS/text messages (if you have opted in)
Improve our website and customer experience
Deliver targeted advertisements and measure campaign performance
Collect and manage legally required waivers for participation in tours and activities
Respond to inquiries submitted via contact forms or chat
Register and maintain your account if you choose to create one in our booking system
Administer contests, promotions, surveys, or other site features

We do not sell your personal information. We may share it with trusted third-party service providers who help us operate our business, such as:

Booking Platform: A third-party system that securely manages reservations on our behalf (e.g., Zaui). See their Privacy Policy for details.
Payment Processors: Secure third-party processors that handle card transactions directly. We do not store full credit card numbers.
Waivers: A third-party waiver software provider processes digital waiver information on our behalf for legal and safety compliance.
Email Marketing: Mailchimp and Close.io to manage newsletters and subscriber lists.
Analytics: Google Analytics 4 for site usage insights.
Advertising: Meta (Facebook/Instagram), Google Ads, and similar providers.
Media Hosting: Vimeo and YouTube for embedded video content.
Chat Support: Yonder AI widget.

These providers only process your information to perform services for us and are contractually bound to keep it secure.

4. Cookies and Consent

We use cookies and similar technologies for functionality, analytics, and marketing. Your options depend on your location:

EU/UK visitors: We require your opt-in consent before setting non-essential cookies.
California visitors: You have the right to opt out of the “sale or sharing” of your personal information via the “Do Not Sell or Share My Personal Information” link.
Other regions: You may see an informational banner with options to manage cookies.

Our cookie banner, powered by Complianz, lets you manage or withdraw consent at any time.

5. Data Retention

We retain personal data for up to 360 days unless a longer period is required for legal or business purposes. After this period, we delete or anonymize the data.

6. Your Rights

If you are a resident of certain regions, you have specific rights regarding your personal information:

California (CCPA/CPRA): Right to know what data we collect, request deletion, opt out of sale/sharing, and non-discrimination for exercising your rights.
EU/UK (GDPR): Right to access, rectify, erase, restrict processing, object to processing, and data portability.

You may exercise your rights at any time by contacting us (see below). We may need to verify your identity before fulfilling your request.

7. Children’s Privacy

Our services may be enjoyed by families, including children, but we do not knowingly market to or target children under 13. Any personal information related to minors (such as name, age, or waiver details) is only collected from a parent or legal guardian as part of the booking or waiver process. We do not knowingly collect personal information directly from children under 13. If you believe we have collected such information without parental consent, please contact us, and we will delete it.

8. Security

We take appropriate technical and organizational measures to protect your information, but we cannot guarantee absolute security due to the nature of the internet.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top. We encourage you to review this page periodically to stay informed.